As part of Pride Amsterdam 2025 and the Pride Art Route, Gallery MAI Amsterdam presents Fetish Embroidery / WALLPAPERS 18+, an intimate and playful exhibition by Ton of Holland and Dennis Koot.
Shown together for the first time, the complete collection TEN & DON wallpaper (Den & Ton) collection brings bedroom fantasies to the wall-featuring sweaty cowboys, wet sailors, and tough construction workers. These designs explore desire with humor and bold visual language.All drawn together by the two hands of both guys.Winner of a European Design Award During Pride Week, Ton will sleep overnight in the gallery, in a bed dressed in matching TEN & DON bedding. Visitors are invited to stop by after dark and shine a light inside-Ton will sleep right through it, even with the bed in the middle of the gallery. The whole gallery wil be changed in a boys bedroom.
In the second room, Ton presents large-scale erotic embroidery-“kinky and sexy symbolism, made with the needles that do not always hurt.” These works combine subcultural references with a poetic, visually tempting style that balances melancholy and humor.
Ton of Holland is a visual artist who graduated from the Royal Academy of Fine Arts in The Hague. He works across disciplines-fine art, interior, fashion, and graphic design-often bringing together 2D and 3D ideas. His practice is rooted in cross-fertilization: combining seemingly unusual elements into layered visual languages. His subjects are often melancholic and shaped by subcultures, presented in a poetic and humorous way. Dennis Koot is a graphic designer and also graduated from the Royal Academy of Fine Arts in The Hague, he is based in the Netherlands. With over 20 years of experience, he works across a broad visual spectrum, combining versatility with a clear and playful approach. His work is guided by perspective, content, color, and aesthetics, and is shaped by both freelance art and large-scale commissions across the cultural, commercial, and public sectors.
Together, their collaboration as TEN & DON ( 2005 ) brings two visual practices into one shared space-celebrating intimacy, queerness, and visual storytelling.
Join us from July to August 23, open Fridays (2–7 PM) and Saturdays (1–6 PM), at Gallery MAI Amsterdam, Geldersekade 30, Amsterdam. For appointments contact ton@tonofholland.nl